Why Choose Fijian Noni?

Our Noni producs are sourced from the Fijian Noni Plant or ‘Morinda citrifolia’. This small tree grows white-yellowish fruits at various times throughout the year which give off a very unpleasant odour when they are ripe, indicating they are ready to pick!


Noni is believed to have arrived in Tahiti, Hawaii, and other Pacific islands at least 1,500 years ago, coming eastward from India and surrounding regions. It is not known for sure who bought the plant to these shores but experts believe that it could have been immigrants from the Marquesas Islands that introduced the noni plant.


There is ample evidence to suggest that these ancient Polynesians, and their descendants, used noni for food, clothing dye and most importantly, for its medicinal properties. Numerous papers, citing hundreds of references, show noni to be an extremely popular plant among tropical cultures across the world.

A short history of Morinda Citrifolia 'The Noni Plant'

Of course, Indian natives also used Morinda Citrifolia for its fantastic therapeutic benefits. Most of the plant is reported to possess medicinal properties. The root is used as a cathartic and febrifuge (fever-reducing agent) and applied externally to relieve pain in gout. Leaves are considered a tonic and febrifuge, they are used as a healing application for wounds and ulcers. The juice of the leaves is externally applied for gout. Fruits are used for spongy gums, throat complaints, dysentery, leucorrhea (abnormal menstrual bleeding) and sapraemia.

In Fiji, the fruit is eaten either raw or cooked. Niue Islanders ate it regularly and the Filipinos made a jam from it, preferring the taste when fermented. Other sources report Australian aborigines were very fond of the fruit. In Burma, the unripe fruits were cooked in curries, and the ripe fruits were consumed raw with salt, even the seeds were roasted and eaten. Noni fruits are used in Nigeria in the treatment of fever, malaria, yellow fever, jaundice and dysentery. The fruit is sometimes used internally in various preparations for swollen spleen, liver diseases, coughs and a slightly laxative preparation

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